Concept to Completion

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Experiential Design | Branding communications | XR and AR

AIRMILES AMICO LIGHTING SYSTEMS AROMA ESPRESSO CAFE BARBIE BELL CANADIAN TIRE CENTRE FOR SOCIAL INNOVATION CINEPLEX COCA COLA DAIRY FARMERS OF CANADA DAVIS GROUP DANIER LEATHER DELTA HOTELS ETOBICOKE ARTS COUNCIL FELIX AND CO PHOTOGRAPHY FRESH RESTAURANTS GLASSHOUSE SYSTEMS HELLO AWESOME HOT WHEELS INFLUENCE THIS JIFFY SHIRTS KRUGER LOVEJOY AROMATHERAPY MARSQUEST EYEWARE MATTEL METRO MY STARRY CHART NIKE OLG PARTICIPACTION VIRTUAL REALITY COMMUNITY VISA

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AIRMILES AMICO LIGHTING SYSTEMS AROMA ESPRESSO CAFE BARBIE BELL CANADIAN TIRE CENTRE FOR SOCIAL INNOVATION CINEPLEX COCA COLA DAIRY FARMERS OF CANADA DAVIS GROUP DANIER LEATHER DELTA HOTELS ETOBICOKE ARTS COUNCIL FELIX AND CO PHOTOGRAPHY FRESH RESTAURANTS GLASSHOUSE SYSTEMS HELLO AWESOME HOT WHEELS INFLUENCE THIS JIFFY SHIRTS KRUGER LOVEJOY AROMATHERAPY MARSQUEST EYEWARE MATTEL METRO MY STARRY CHART NIKE OLG PARTICIPACTION VIRTUAL REALITY COMMUNITY VISA 〰️

I bring a unique lens to the creative challenges I solve for clients. My education in Industrial and Environmental Design at OCAD, combined with more than two decades of experience in advertising, branding, and experiential agencies, allows me to approach projects strategically while never losing sight of execution.

Throughout my career, I've partnered with global brands, agencies, and multidisciplinary teams to transform complex business challenges into engaging brand experiences. Whether developing integrated campaigns, experiential activations, presentations, retail environments, or digital communications, I enjoy bringing together strategy, creativity, technology, and thoughtful design to create work that connects with people.

While I love leading creative teams and mentoring designers, I'm equally comfortable rolling up my sleeves and working hands-on. From concept development and creative direction to design, 3D visualization, AI-assisted workflows, and production, I believe great ideas deserve the same attention to detail in execution as they do in conception.

One of my greatest strengths is seeing the bigger picture without losing sight of the smallest details. I enjoy collaborating with clients, strategists, writers, developers, producers, and fabricators to navigate complex projects, align diverse teams, and deliver creative solutions that are both visually compelling and commercially effective.

As the creative industry continues to evolve, I'm excited by the opportunities emerging through motion, AI, immersive technology, and interactive experiences. I believe the most memorable work happens when strong ideas, thoughtful design, and innovative technology come together to tell a meaningful story.

Whether leading a team or contributing as a hands-on designer, my goal remains the same: to create thoughtful, engaging work that solves problems, inspires people, and leaves a lasting impression.

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